Drinking tea just got more creative! BOH Tea Malaysia wanted to promote their Camomile tea using some visual aids. They came up with a great concept, transforming tea bag.
Camomile tea is known to be a great natural way to relax so Boh thought that it’s a good idea to make a visual campaign to help us all become more calm. Each tea bag featuring a design using a edible ink, showing a specific state of mind. Once you put it in hot water the ink dissolves and present a much clammer image.
Watch the video below to see how it works.